About
Jodie Hatton is a design researcher specialising in sustainable solutions and natural materials. With an MA in Sustainable, Regeneration and Environmental Design and a BA in Textile Design, she brings 15 years of professional experience creating bespoke design solutions for the hospitality sector, including a decade in carpet design and managerial positions. Her practice explores the intersection of heritage and innovation, seeking circular, regenerative approaches to material design. She has shared her expertise through talks and guest lectures at the V&A Museum, London Metropolitan University, UKSFA, and London Design Week, and is currently preparing to embark on a PhD to further develop her research into sustainable material futures.
Research Interests
My research explores sustainable and regenerative approaches to material design, with a particular focus on natural fibres and circular systems. I am interested in how heritage practices, such as woven textile traditions and Axminster carpet manufacture, can inform innovative strategies for sustainability in contemporary design. I am developing methodologies that bridge practice-based research with industry collaboration, aiming to create material solutions that are both environmentally responsible and culturally significant.
Latest Academic Work
My current research focuses on sustainable material futures in the carpet and textile industries, combining design practice with environmental policy and theory.
- Farm to Fibre, Fibre to Farm (2024–25): Investigating closed-loop biological cycles for wool-rich carpets, exploring how they can return nutrients to the soil as part of a regenerative system. (Full report coming soon)
- Extended Producer Responsibility in the Carpet Industry (2024): A case study on UK legislation driving manufacturers toward circular product design, with insights from Brintons Carpets Ltd. and Carpet Recycling UK.
Download Case Study (PDF) - The Power of Design Education (2024): An analysis of how design theory shapes sustainable responses, highlighting the influence of contemporary philosophies in design education.
Download Contextual Report (PDF)
Highlights & Achievements
- Developed a cross-sector circular design system during MA, engaging industry partners through collaborative research.
- Led the launch of the first fully biodegradable Axminster carpet at Brintons Carpets Ltd.
- Designed award-winning collections used in leading commercial and residential projects worldwide.
- Invited lecturer and guest speaker at the V&A Museum, London Metropolitan University, and international design industry panels.
- 15 years of experience delivering bespoke hospitality design solutions, combining heritage craft with sustainable innovation.
Talks
- UKSFA Webinar Series (2025): Creating an End of Life Route for Wool Carpets
- London Metropolitan University (2025): “My Journey So Far” — talk to prospective students
- V&A Museum (Guest Lecturer): Carpet course on the heritage of Axminster carpet manufacture and design
- London Design Week 2025, Soho Lighthouse (Panel Talk): The Heritage and Futurism of Design
Teaching & Guest Lectures
- Guest Lecturer — V&A Museum, Carpet Heritage & Design
- Guest Talks — London Metropolitan University
Professional Experience
- 15 years experience in bespoke design for hospitality projects
- 10 years specialising in carpet design and managerial positions
- Independent design researcher focused on sustainable solutions and natural materials
Projects & Portfolio
